The State of Digital Signage Sales After COVID-19

by Trey Harris / April 14, 2020

The coronavirus pandemic is already shaping the way businesses are operating. With Walmart instituting limits on store capacity and other businesses focusing on curbside pick-ups, it is safe to assume that the business landscape will look very different in a post COVID-19 world.

As the pandemic slows and eventually goes away, various verticals within the digital signage industry will all react differently with changed use cases and different pain points. For all our Wallboard vendors, this means rethinking how you approach a digital signage sale within these verticals. Perhaps this will mean leaning away from the “hard sell” and instead focusing on new industry needs.

Certain verticals will face a slower recovery after the current crisis is over. These include:

  • Travel industries
  • Hospitality
  • Automotive
  • Telecommunications
  • Lifestyle Retail

Wallboard’s ability to reduce costs, along with the value of leveraging our digital signage solution for their changing business models, offers businesses in these verticals an operational advantage as they refocus. Address how digital signage can help to provide a solution to the pain point of changing consumer habits.

Other industries should bounce back to normal or even above-average demand. These will include:

  • Restaurants & Bars
  • Finance
  • Home improvement
  • Beauty
  • Grocery stores
  • Internal Corporate Communications

When discussing potential pain points with businesses in these industries, focus on how Wallboard is a low-cost, turn-key solution. The speed at which digital signage can be implemented will be a selling point to potential clients who are experiencing rapid growth. Fast implementation of these solutions gives Wallboard users a strategic advantage over their competition.

Businesses are currently operating very differently, and consumers are plagued with uncertainty. When this is all over, resilient industries will pivot to cope with the apprehension felt by the consumer. More than ever, people will rely on digital signage to give them the information they need.

Tags: Industry Trends Sales Digital Signage Marketing

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